Online book retailing

1. Introduction: In the past few years, the world dictum oodles of changes in on get retailing. In this B2C e-commerce model, the crew of screen-to-client interfaces, network effects, real-time free-enterprise(a) responses, and one-to-one customization leads to value increases for both the customer and the firm. In general, much and much customers can use online line up with confidence, while much than and more companies recognized that online retailing is no longer an preference but a business requirement. The joined States is by out-of-the-way(prenominal) the global leader in the B2C e-commerce arna. Up to now, books are static the top-selling products online. So we will flavor at U.S. online bookselling foodstuff, in particular, the study two players -Amazon.com and Barnes & deoxyadenosine monophosphate; Noble. In this market, the major two companies fight with each other, and their competition is generally regarded as the classic oppositeness of a pure dot-c om versus the brick-and-mortar. Under the intensive competition, the market is beginning to mature, but still there are or so areas in which the companies can compete to attract more consumers to obtain online. 2. Retail B2C in the United States: As online retailing working more astray accepted, the demographic profile of the online shopper is beginning to look more equivalent that of a typical on-land consumer.

Historically, the typical online shopper has been male, well-educated, more affluent than most, and technologically savvy. But all this is beginning to change. without delay women represent to the highest degree 60% of online shoppers in the! U.S. (Chart 1) At the identical time, the average yearly household income of online spenders has dropped. Average level is more in line with that of a middle-class consumer. Chart 1: Demographics of online buyers Source: Global online retailing: an Ernst & Young special report (2001) While many U.S. consumers have become progressively comfortable shopping the Web, there... If you want to get a plenteous essay, order it on our website: OrderCustomPaper.com

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