Roy Rogers Restaurants

What should Frank Martinez do about the salad bar issue? Objectives 1. To identify the Inputs ~ Process ~ Outputs model 2. To illustrate the tensity betwixt standardization and innovation Case Synopsis Roy Rogers Restaurants is a fast food for thought franchise business owned by Marriott Corporation. Roy Rogers is pursuing a strategy of aggressive growth by dint of the licensing of item-by-item franchisees (ie., independent owners) to operate its restaurant outlets. The vitrine describes the temper of the franchise manufacture and provides statistics on the major franchise organisations. The finish in the representative focuses on a request by a double and powerful franchisee to eliminate the salad bar in a business district Roy Rogers location. This decision seems trivial, but, in fact, proves to have crucial consequences for the strategy of the business, and the race between the franchisor (Roy Rogers) and the franchisees. At the heart of the case is the tensio n between innovation (ie., allowing the franchisee to tailor his increases and services to the local market) and standardisation (ie., consistence in the franchise concept). This problem is particularly tight in any franchise business since consistency in product and/or service offering defines value two in the eyes of the customer and the franchisee.

Case Background and Theory This case provides an subtile vehicle to illustrate the power and pitfalls inherent in the give voice of performance measurement and control systems. For any organisational process, managers can portion out on to supervise either inp uts (e.g., material, labor, energy), process! (e.g., ongoing die hard that transforms inputs into outputs), or outputs (products or services that have value to recipients). Chapter 4 of Simons, doing Measurement ~ Control Systems for Implementing Strategy lists the conditions that managers use to decide whether to monitoring device inputs, processes, or outputs. Prominent among these criteria is the effect of this choice on standardisation... If you extremity to ticktack a full essay, order it on our website: OrderCustomPaper.com

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