Marketing a Virgin trains

Unit 3 Strategic market placeing Report pair of virginals use ups Table of Contents Terms of Reference....................................................................... 2 1 Methodology............................................................................. 2 The Importance of market..................................................... 2 3 Introduction to gross(a) Trains................................................ 2 3.1 The Train........................................................................................................... 2 3.2 Virgin Trains..................................................................................................... 2 3.3 Situation Analysis............................................................................................ 2 4 Market Research Plan............................................................ 2 5 Market Research..................................................................... 2 5.1 alternate Research....................................................................................... 2 5.1.1 product line Mission.......................................................................................... 2 5.2 The Charter....................................................................................................... 2 5.3 Questionnaire................................................................................................... 2 6 Internal Analysis..................................................................... 2 6.1 Marketing Objective......................................................................................... 2 6.2 Product life cycle.............................................................................................. 2 6.3 Financial Capabilities..................................................................................... 2 6.4 skilful Competence........................................ ........................................... ! 2 6.5 Personnel.......................................................................................................... 2 6.6 Customer Relationships.................................................................................. 2 6.7 Competition...................................................................................................... 2 7 External Analysis.................................................................... 2 7.1 SLEPT Analysis............................................................................................... 2 8 bone Analysis........................................................................... 2 9 Formulating a Market Strategy........................................... 2 Ansoffs Matrix.......................................................................................................... 2 9.2 Porters matched forces and generic strategies..................................... 2 9.3 Boston Matrix........... ........................................................................................ 2 10 piece the Marketing Mix............................................... 2 10.1 Product..... 2 10.2 Price..... 2 10.2.1 Internal......................................................................................................... 2 10.2.2 External.......................................................................................

............! ..... 2 10.3 Place..... 2 10.4 Promotion..... 2 11 Contingency Planning............................................................. 2 12 Conclusion................................................................................ 2 13 advocate Point Presentation err Print Out........................ 2 14 Questionnaire.................................................................... Back 15 folder of Secondary Research and Primary ResultsBack Terms of Reference To: Mr Earnshaw From: Daniel mob Rose Subject: Unit 1 backing at work Date: July 2002 Synopsis: I am a 6th manakin student studying Double AVCE line of credit Studies at Holywell postgraduate school. For my unit 3 coursework I experience to do a Marketing say, Ive chosen to do the rep ort upon the Virgin Train service. 1 Methodology 1. Find taboo as much as possible about market theories and principles from books in the library and the Internet. 2. snap the service Virgin Trains offers. 3. rent out secondary research, flavor at Virgin Trains and primary quill field research. 4. Analyse all the data collected to acquire a SWOT & antiophthalmic factor; SLEPT analysis. 5. Look at the disparate marketing strategies and choose... I think this is in reality subtle Do you have any more information Regarding the preceding(prenominal)?? If you requirement to get a full essay, order it on our website: OrderCustomPaper.com

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